![]() Developing a good professional network does not happen overnight. Even if you are not a born networker, networking is an important skill that you can learn and refine throughout your career. Networking is about making connections and building enduring, mutually beneficial relationships. Also connect with local small businesses to establish what their bookkeeping needs are, and to make them aware of the services that you offer. Join local online community groups, request to be added to online business listings, and market your services to people in your area. Another good way to use social platforms to your advantage is by creating a page for your freelance business. You can also advertise your services and any special offers you may have on your social platforms to grow your network. Use your social profiles proactively: create professional social media profiles, and use them to connect with people who are likely to need the services you offer. Think about Facebook, Twitter, WhatsApp and LinkedIn. Social media platforms have changed the way we connect and interact with one another. Try it – you might be surprised by how well word of mouth marketing works. You can also speak to your friends and family, and ask them to spread the word about the freelance services that you offer. To get these types of referrals, you need to make sure that you provide efficient, high-quality service to your clients. Many freelance bookkeepers rely on referrals from previous and existing clients. Word of mouth is a powerful way to market your services as a freelance bookkeeper. Here are a few tips to help you find new clients by marketing your skills as a freelance bookkeeper: This means that you have to go out and find new clients, in addition to making sure that your existing clients’ needs are met (so that they continue to use – and pay for – your services).įinding new clients can be tricky, especially when you are just starting out. One of the main disadvantages is that you don’t earn a fixed salary – your earnings are wholly dependent on how much work you are able to secure each month. On the flip side, however, freelancing also has its disadvantages. Working as a freelancer has many advantages: it gives you the flexibility to be in control of your own schedule, and to work from home if you choose to do so it also allows you to take on as much or as little work as you can cope with. As such, it is an ideal job to do on a freelance basis from home. Bookkeeping can be done from virtually anywhere, as long as you have a computer, an internet connection, and access to your clients’ bookkeeping systems.
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